A contribution from 2015: The original assessments of technology and video length should be understood in their temporal context.
What should a video on the website achieve?
A well-made video can introduce products, services, or a person in a unique way. Think about how you yourself absorb information and how you respond to a film whose subject interests you.
For the productions at that time, I focused primarily on these points:
- The recordings should appear professional. Shaky images must not unintentionally distract from the content.
- The video’s quality should match the product or service being presented.
- The message must be brief, clear, and tailored to the target audience.
- As a guideline for short introductory videos, I designated a length of approximately 60 seconds at the time. The appropriate format depends on the content.
- The audio is at least as important as the visual component.
- A film should not start automatically without prompting.
- When directly addressing the audience, intentional eye contact should be maintained.
A Video Project with Annette Dernick
For Annette Dernick, Supervisor and Lecturer in Project Management, Communication, and Leadership, I produced a short introduction in English. Her work with international and multicultural project teams defined the target group and the tone of address.
The original article described the video as the opening of a series for her website. In the inherited archive, the player is no longer available; the thumbnail remains intact.
Target Audience and Message First
Who do you want to reach? What should people know or do after watching the film? Can the message be packaged into a short story?
Some notes on these questions are a good starting point for discussing a video project.
